When it comes to your clients, your aim is probably to deliver excellent marketing services and results to help them grow their businesses, right? And your internet marketing 1on1 agency is most likely excelling at that in its service offerings,
You’re getting your clients noticed on Google with SEO and PPC, and you’re creating remarkable websites that help them capture and convert customers. But as marketers, we know that the most successful marketing strategies include a multichannel approach that puts your clients in front of their prospective customers no matter where they’re searching or spending time online.
Even though SEO, PPC, and website design are foundational 1on1 internet marketing strategies, there are other additional marketing services that your agency can’t afford to miss out on. Let’s examine some of the most notable ones;
Targeted Display
Targeted display is designed to put your clients in front of consumers as they’re spending time online. These ads display on sites across the web- usually at the top and/or sides of a website page. They can be targeted to specific users based on demographic information like age, location, and more.
Targeted display ads are important for building brand awareness and helping your clients stay top of mind throughout the customer journey. For instance, say a prospective customer clicks on a PPC ad you placed for a client. If they leave the site without converting, they may see a targeted display ad on their local news site reminding them about the business.
Geofencing
Geofencing is a great 1on1 digital marketing strategy that’s action and location-oriented. This digital advertising strategy allows you to draw a virtual fence around a specific area. Once a person enter that ‘fence’ with their smartphone, they are then targeted with an ad for your client either in an app or through a push notification on their phone.
Remember, Geofencing is a unique 1on1 internet marketing strategy since it allows you to get really granular with your location targeting and drive people to take action- typically in the form of an in-person visit.
You can leverage geofencing as part of your digital marketing 1on1 campaign to target prospective customers in your client’s direct area, a popular area nearby, a complementary area, or even their competitor’s area.
Be sure to factor in the services offered by a prospective 1on1.marketing agency before partnering with them.